July 04, 2007

Web Site Hosting: Many Options Available (Much Wheat, Much Chaff)

Web site hosting and a web presence means many things to many people. For some, it is personal and for others, business is the issue at hand. It is important to realize that when choosing a web site hosting service that the most expensive option is not necessarily the best choice. The primary decisions you must make concern the scope of your budget and the type of presence you want to convey on the World Wide Web.

Finding free website promotional services can be accomplished with a simple web search. Web site promotion services vary, and depending on which one you select, will provide you with anywhere from 50MB to 100MB of space for hosting your personal Web site. Look for additional services as well, such as: templates, tracking logs, virtual domain names, counters, guest-books and the like. These extra features offer ideal online marketing solutions for those who are unfamiliar with web site building.

No matter how good this free service might look, don’t ever lose sight of the fact that you must do research for the sake of the traffic your site will be generating. Many visitors are turned off by ubiquitous pop-up and banner ads and you may not have any control over them, which can really be a problem if you have for example, a site designed for younger readers and children. Many services are free (alas, my friends, for nothing really is) because the hosting company relies on advertising dollars brought in by you showing the ads that they want on YOUR web page! To avoid this, always be sure to read the user agreement before signing up for a free web hosting service.

If the idea of running advertisements on your web site completely turns you off, then perhaps it would be best to concentrate on services similar to free hosting for which you pay a small fee in order to have the web page run advertisement free. Many sites that offer free web hosting also offer upgraded accounts where you pay a flat fee to have ads stripped from your site. Upgrading may also give you access to additional Web sit building features and services that are not available with free accounts.

So shop around before you decide.

The web site that succeeds can well be your own.

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