July 16, 2007

Some SEO Statistics: What Do They Really Mean?

How can website owners interpret their specific seo statistics and learn how to increase traffic from them? What is the most cost-efficient way to best utilize their website logs? Read on for some information as the traffic you increase may well be your own.

Paying closer attention to website logs is the easiest and least costly way to keep track of visitor traffic, entry and exit points, page views per visit and other helpful bits of information. The best indication of true traffic is the average number of unique visitors the site attracts per month. For best results, that number should show a visible increase. Processing these web logs is done with a special software provided by web hosting companies that displays the statistical information in a format that is easy to decipher.

The number of hits to a website do not reflect the number of visitors viewing that particular website. They merely are an indication of requests made for specific pages, images and other files that might be associated with viewing a single page. One page view, therefore, could actually result in dozens of hits and one user visiting many pages on a single site can generate thousands of hits.

Hits, therefore, are not a reliable indicator of how many people have actually visited the site. The best way to determine that is to focus on the amount of unique impressions that are generated. A unique impression will measure the actual number of visitors to the site based on their IP address, browser and operating system. What this means is that one visitor counts as one session no matter how many hits a visitor may register.

Learn to utilize your web logs today so that you can understand your seo statistics and increase the traffic to your website tomorrow.

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