Keyword Density: An Important SEO Statistic

What exactly is keyword density and why is it an important seo statistic? Keyword density refers to the percentage (or ratio) of keywords contained within the total number of words that form a web page. It is often used as a factor in determining whether or not a web page is relevant to a specific keyword or keyword phrase. The preferred keyword density ratio varies from search engine to search engine, but an effective range would fall between 2-8%.

For best results, keyword density needs to be balanced correctly. This means somewhere in between too low and too high, which could get your page flagged as “keyword spam.” The importance of keyword density lies in the fact that its information determines which terms are relevant specifically to the site. It also helps the search engines by providing the information they need to properly categorize a site’s theme.

One simple rule of thumb is to decide when planning a page, which search terms are most likely to be invoked if a user is seeking the information you provide. After you decide on this, do not simply dump the words into a list; use them in meaningful sentences.

So work on improving the keyword density of your web pages. It may take a little while, but the end results will be worth it.
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