September 10, 2007

Page-jacking: Highway Robbery in Cyberspace!

What is page-jacking and how does it affect the ethical web site owner trying to make an honest living on the Internet? Read on and learn about a modern day racket squad.

The word, page-jacking, comes from hijack and in more recent years, skyjack, and whoever Jack is, he is a very illegal soul and should hit the road like it says in the old Ray Charles song. This illegal activity involves the stealing of content from a web site (usually in the form of a source code) and the copying of it into another web site in order to siphon traffic meant for the former into the latter.

Those who page-jack are lazy individuals (not to mention dishonest), leaving the search engines to spider the contents and index the results so that the copied site will appear in the search result rankings along with the original site’s rankings. Once users realize they are not at the site they originally requested, they may be subjected to mouse-trapping, which involves the disabling of browsers so that back and forward buttons cannot be used. (No cheese involved here, but just as bad.)

Users can avoid this illegal practice by disabling the “Java script” function of the browser BEFORE surfing the Internet and by obtaining software, which would filter offensive material. You can also manually enter a new URL or web address, should you find yourself at the scammer site. Both page-jacking and mouse-trapping are prohibited under the Federal Trade Commission Act and should be reported to their complaint center if encountered.

These search engine practices, like crime, don’t pay in the long run. Stick with ethical strategies and you can never go wrong!

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