What is the difference between sponsored links and pay-per click advertising? What connection do they have with abuse and click-through fraud? Read on for more information.
Sponsored links and pay-per-click advertising (PPC) are two sides of the same coin. Jeffrey Brewer who worked for Goto.com (which is now part of Yahoo) is credited with having introduced the concept of this form of advertising back in 1998. The premise is very simple: advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.
Bidding for keywords that a target market might search for is an important aspect of the PPC process and this goes on beforehand. Whenever a keyword query matches the advertiser’s keyword list, the advertiser’s ad may appear on the search results page. While some may call this pulling a rabbit out of a black silk hat, others refer to these ads as sponsored links or sponsored ads. Pay per click ads also appear on content network websites that are served by Google Adsense and Yahoo. When this occurs, no search function is involved. Ad networks provide ads that are relevant to the content of the page where they appear.
Prices per click vary, the minimum starting at 1 cent and going up to 50 cents or more. The problems with sponsored links relate to the potential abuse of click fraud, although the major search engines, including Google, have implemented automated systems to prevent this.
Should you adopt PPC advertising for YOUR website? Get help in evaluating your particular flow of traffic and then make your decision.
Until then, happy links!
http://www.searchcircus.com/seopackages.htm
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