Article Marketing: Be An Expert And Let Other People Know That You Are

There’s a lot to be said for the phenomenon known as article marketing. It has benefits that go beyond establishing yourself as an expert in the eyes of all who read your material. Some of these include: increased site traffic, lead generation and improved search engine rank. The major search engines are always on the prowl for articles that are focused, easy to understand and helpful. There’s a fine line to be drawn and not forgotten between too much self-promotion and too many links. These factors can and often do detract considerably from any article, no matter how well written it may be.

Article marketing is far from a new idea. Business owners have in fact, utilized it as a means of obtaining free press space for almost as long as mass print has been available. With newspapers, for example, a local business provides useful content free of charge, and in return the newspaper prints that company’s contact information with the article, and thus they reciprocally market each other. In the world of e-commerce, the principle remains the same. Article marketing is a cost-effective method of promoting your website and particular services and driving up your search engine ranking in the process. It is most effective because it does not require, as do other techniques, knowledge of HTML or the costly help of a Web developer.

Probably the most important factor connected with article marketing is search engine optimization (SEO). Put quite simply, the higher a page is ranked, the more likely it will attract a greater amount of traffic. One sure way to increase the amount of visitors to any given site is to obtain more links pointing back to it from other websites. This has evolved into a trend in online marketing towards writing articles solely for SEO purposes (reprint articles) and a wide selection of article marketing directory sites that in turn redistribute articles to online publishers.
Consider article marketing as one of the implements in your toolbox when thinking about ways to increase traffic to your web site.